Sales Shop Report Writing

Sample SalStar (For Starwood) Pro Points Sales Quality Assurance Test Call

Shop Details

*When calling competitors, please use a fictitious name, company and phone number. DO NOT use the HSI identity information. There is no need for the competing hotels to call you back. *Place your initial calls to the competitors and the ordering hotel on the same day. *Calls to the competing hotels do not need to be recorded.

Sample Hotel

7/16/2012

Location Shopped:

Date of Shop:

Carolyn Jones

Catering

Sales Person:

Shop Type:

Upscale

0000s

Hotel Type:

Property ID Code:

Sample

0000s_071612_ss

ADI:

Shop ID Code:

Westin

Brand

Special Notation:

Sales Scenario

Market Segment: Social Catering

Attendees: 100

Client Name: Laura Stewart

Flexibility: Yes

Organization Name: Smith/Keith Wedding

Competition: Marriott, Crowne Plaza

Function: Wedding Reception

Decision Date: Immediate

Function Space Needs: 4/16/13 wedding reception and dinner with dancing and open bar from 6:00PM- 11:00PM

Overnight Needs: None Needed

Score Summary

Capture

Section

Possible Actual

%

Yes would book Would Possibly Book

Greeting

3

3

100%

Qualification of Needs

20

17

85%

No, was not effective in gaining the caller’s confidence for this or future bookings

Presentation

35

25

71%

Reachability Factor

Hotel

Comp 1

Comp 2

Handling Objections

15

10

67%

100% Caller spoke to sales person on initial call

Attempt to Close

22

22

100%

50% Receptionist took details to start inquiry

0% Receptionist took Name & Number only

Professionalism

13

13

100%

0% Caller was transferred into voicemail

NOTE: THESE NEED TO BE FILLED IN MANUALLY

Total

108

90

83%

100

100

100

50

50

62