Urban Bites

EDITOR’S Note The food retail market has seen a host of significant shifts in consumer behaviour, with different drivers having an influence. Urban Bites aims to unpick the market forces driving the food category, in an attempt to identify the most effective touch points when trying to reach the urban audience. This report aims to inform advertisers about the behaviour, lifestyle, attitudes and motivations of urbanites, while providing ideas and inspiration of how to reach and engage with the modern grocery shopper.

The

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