ModernManagement_Guide_lr

Modern Management Guide

CATHY WOOD Cathy Wood is Managing Partner of Matchstick Media Limited, which helps young people, footballers and athletes create a digital footprint to be proud of. Matchstick Media delivers social media enrichment sessions for LFE and has worked at more than 80 football clubs across the divisions helping to educate and promote best practice use of social media. Wood is a former Great Britain Ironman triathlete, journalist and author. She represented Great Britain at World and European level, winning team bronze and team silver medals at successive European Championships. Wood founded Matchstick Media to help educate players and athletes on the positive use of social media and how to use it in a responsible and inspiring way. She has delivered social media workshops in more than 75 clubs as part of the LFE’s Life Skills options. She also delivers the LMA’s Social Media Masterclass. In 2016, Matchstick Media launched Athlete Angel, a social media monitoring service for footballers and athletes. Details at www.athleteangel.com.

CHANGE BEGINS AT THE END OF YOUR COMFORT ZONE” ROY T BENNETT

CONTACT www.matchstick.media www.cathywood.co.uk 07905 816 222

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