PEILCC Annual Report 2024

EXECUTIVE SUMMARY The Prince Edward Island Liquor Control Commission (PEILCC) is a crown corporation responsible for the administration of the Liquor Control Act and Regulations, along with the purchase, control and sale of all beverage alcohol in the province. A five-member Board of Commissioners is responsible for the Commission’s activities. The Chair reports to the Minister responsible for the PEI Liquor Control Commission. The mandate under the Liquor Control Act has two primary components: regulatory and commercial. The regulatory function responsibilities include: • licensing and inspecting licensed premises and special permit events; • investigating and reporting on all licensee or special permit complaints and determining whether there were infractions of the Liquor Control Act ; and • making recommendations to government on amendments to legislation. The PEILCC continues to be a major contributor to the provincial economy with gross receipts in excess of $140.3 million. In addition, monetary transfers to the Provincial Treasury were $48.8 million. The Commission currently operates 18 corporate retail outlets, as well as a central warehouse and Licensee Distribution Centre located in Charlottetown. In addition, 12 Liquor Agency stores can be found in the following locations across the province: Bothwell, Cavendish, DeSable, East Royalty, Eldon, Kinkora, Morell, Murray Harbour, North Wiltshire, Oyster Bed Bridge, Wellington, and Wood Islands. A strategic plan is in place that guides the Commission to success in meeting its performance and accountability goals.

The Commission focuses on the following four key areas to measure performance:

1. Business Results; 2. Customer Experience; 3. Corporate Social Responsibility; and 4. People and Culture.

These areas serve as a blueprint for incorporating the Mission Statement into day-to-day activities and establishing strategic goals, the details of which are explained in further detail in this report.

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PEILCC 2023-2024 Annual Report