PEILCC Annual Report 2024

PLEASE DON’T DRINK & DRIVE

The PEI Liquor Control Commission continues to partner with both the University of Prince Edward Island (UPEI) and Holland College for each institution’s KEEP IT SOCIAL (KIS) programing. KIS helps students make responsible decisions when it comes to alcohol. Led by students and sponsored by the PEILCC, Keep It Social is a long-term initiative designed to address and reduce high-risk consumption. Now in its seventh year, KIS tackles the false perceptions that many students have about how much alcohol their peers consume. By getting the message out on campuses, keepitsocial.ca offers students tips and advice on how to make the right decisions when they’re planning a night out. UPEI and Holland College appoint several student athletes as KEEP IT SOCIAL Ambassadors who act as leads to spread the message about the impacts of high-risk alcohol consumption among students. The KIS message is promoted through social media and KIS videos that are shown and promoted throughout the academic year at various athletic and social events. In partnership with UPEI, Coach Atlantic, and DALMAC, a PEILCC funded bus wrap puts a focus on the campaign when student athletes travel throughout the Maritime Provinces.

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PEILCC 2023-2024 Annual Report