PEILCC Annual Report 2024

MESSAGE FROM THE CEO

Mr. John Abbott, Chair PEI Liquor Control Commission 3 Garfield Street Charlottetown, PE C1A 6A4

Dear Mr. Abbott,

It is my honour to present the annual report for the PEI Liquor Control Commission (PEILCC) for the period of April 1, 2023, to March 31, 2024. We are proud to see these returns to the government continue to be instrumental in funding critical public services and programs such as healthcare, education, and infrastructure. With gross receipts over $140 million and contributions to the province exceeding $48.7 million, achieving these numbers was no small feat, and I am proud of our organization’s results.

Among our achievements over the past year, one we are most proud of is our commitment to reducing impaired driving and promoting a culture of responsibility. In my 25 years working within the industry, I have witnessed a notable shift towards a more health-conscious and socially responsible environment. While initiatives to promote a safer culture have shown progress, there is still more work to be done, particularly in reducing impaired driving, which remains an ongoing issue. We will continue to innovate and expand our initiatives, leveraging our partnerships and community engagement to drive meaningful impact. This year, we have once again intensified our efforts to raise awareness about the dangers of impaired driving and to support initiatives that enhance road safety. Addressing this issue is crucial to protecting lives and fostering a responsible culture. Further strides toward our mission include enhancing controlled access to the marketplace through modern, appealing venues. Infrastructure upgrades have significantly improved our service offerings, exemplified by the Stratford and Queen Street exterior renovations. We’ve also completed cooler upgrades at Oaktree, West Royalty, and Granville Street. Additionally, an increased focus this year has been on providing equal opportunities and advanced training programs to foster personal growth and bolster our overall customer service strategy. Throughout the year, we have offered a wide array of courses to our staff and plan to continue doing so to ensure our team remains engaged and prepared to serve Islanders. I would like to express my gratitude to outgoing board members Perry Gotell and Susan Milligan for their dedication and commitment during their terms with the PEILCC. We would also like to extend a warm welcome to new board members Kelly Shea Rayner and Ian Burge. I am deeply appreciative of our entire team, whether at the executive level, in our stores, warehouse, or head office. Everyone has contributed to the success of our organization, and for that, I am sincerely grateful. Looking ahead, we remain steadfast in our commitment to our mission and intent on further advancing all areas of our operations. It is my privilege to present the Prince Edward Island Liquor Control Commission’s Annual Report for the fiscal year 2024.

PLEASE DON’T DRINK & DRIVE

Warm regards,

Daniel MacDonald, Chief Executive Officer

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PEILCC 2023-2024 Annual Report