Couristan Contract-Hospitality Social Media Strategic Planni

CAMPAIGN– CL IENT COLLABORATION 6.

Posted ever y three weeks on a Wednesday, f i l l er posts wi l l fo l l ow.

GOAL • St rengthen re l at i onsh i ps wi th ex i st i ng i nd i v i dua l c l i ents and the i r f i rms . • Increase v i s i b i l i ty of the Cour i stan des i gn team. • Deepen work i ng re l at i onsh i ps between c l i ents and our des i gn team.

OVERVIEW (THANKS KRISTY AND CHARLES) Each account execut i ve i n i t i a l l y se l ects 2 of the i r c l i ents to be featured i n the campa i gn . So , the pro j ect can l aunch wi th a tota l of 12 featured des i gners . The c l i ent i s requested to prov i de a photograph or sketch that they have taken/created as i nsp i rat i on for co l or and carpet des i gn . The c l i ent i s connected wi th a Cour i stan des i gner to re- imag i ne the i r submi t ta l i nto carpet ( th i s can be an ex i st i ng arch i ved des i gn or i f t ime a l l ows – our des i gner can create des i gns) . Ask Cour i stan des i gner to submi t 3-5 des i gns that re l ate i n co l or and des i gn to the i nsp i rat i on image prov i ded by the c l i ent . Posts wi l l feature a ma i n card and 3-4 add i t i ona l cards . Essent i a l l y each ‘des i gn stor y ’ wi l l become i ts own capsu l e co l l ect i on . The stor y wi l l feature the des i gn c l i ent and our des i gner and a shor t b l urb about the image and des i gn . Ver y v i sua l – not wordy. Si nce we wi l l have mu l t i p l e des i gns for each stor y, we can have an i n i t i a l post wi th an i nt roduct i on/des i gn and then fo l l ow up ever y few days wi th add i t i ona l des i gns created for the co l l ect i on .

SEE EXAMPLES ON PAGES 11-14

10