Couristan Contract-Hospitality Social Media Strategic Planni

6.

CAMPAIGN– OUR FABS

Fi l l er posts , number of posts may var y per month , posts wi l l be featured dur i ng the second and four th Thursdays of each month

GOAL • St rengthen re l at i onsh i ps wi th ex i st i ng i nd i v i dua l c l i ents and the i r f i rms . • Increase v i s i b i l i ty of the Cour i stan des i gn team. • Hi gh l i ght ex i st i ng pro j ects cur rent l y i nsta l l ed through the use of account execut i ve ’s own photography. OVERVIEW In i t i a l l y, each account execut i ve wi l l se l ect 2-3 of the i r favor i te pro j ects to be featured i n th i s campa i gn . Us i ng a th i rd-par ty vo i ce (Cour i stan vo i ce) the account execut i ve wi l l prov i de a ' Fun Fact ' about the pro j ect . The post wi l l be one ma i n card and three add i t i ona l suppor t i ng cards . In add i t i on , account execut i ves wi l l prov i de Proper ty Name and Fi rm Name . The campa i gn wi l l re l y on v i sua l s wi th a focus on the ‘ Fun Fact ’ copy prov i ded by the account execut i ve . Copy must be l i ght , a qu i ck sn i ppet that i s easy to read . The fact cou l d be about co l or, des i gn , f r i endsh i ps created dur i ng the pro j ect , i nsp i rat i ons…

SEE EXAMPLES ON PAGES 16-18

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