Couristan Contract-Hospitality Social Media Strategic Planni

6. CAMPAIGN– VIRTUAL SHOW STOPPERS

Posted one and a ha l f months and two weeks pr i or to the BDNY and HD shows . Cont i nued as a v i r tua l presentat i on for our account execut i ves .

GOAL • St rengthen re l at i onsh i ps wi th ex i st i ng i nd i v i dua l c l i ents and the i r f i rms . • Increase v i s i b i l i ty and at tendance at HD and BDNY. • Inv i tat i on dr i ven ; presentat i on dr i ven .

OVERVIEW Par t soc i a l med i a , par t ema i l market i ng , par t presentat i on , th i s campa i gn wi l l ser ve as our i nv i tat i on to HD Expo and BDNY. A v i r tua l 360 tour of our 20 x 40 booth . The 3d render i ng wi l l prov i de an i nd i v i dua l 360 v i r tua l tour of our booth and prov i de perspect i ves of hotspots (carpets) as they g l impse through the theme of our booth presentat i on . The hotspots wi l l prov i de product deta i l s wi th specs of each des i gn d i sp l ayed i n our booth . Al l imager y wi l l be l i nked to our Cour i stan Cont ract /Hosp i ta l i ty webs i te . In between i nv i tat i on posts , we wi l l i ssue one card “Qu i ck Sneaks” post i ngs of each des i gn to be d i sp l ayed wi th sma l l sn i ppets about the des i gn . Remi nders of “Ca l l to Act i on” and to v i s i t our booth dur i ng the show wi l l be added . These wi l l ser ve as teasers . We wi l l d i ve deeper i nto the v i r tua l tour presentat i on by present i ng the user wi th a “Ca l l to Act i on” that can on l y be accomp l i shed by v i s i t i ng our booth . The “Ca l l to Act i on” cou l d be an auct i on of one of the carpets d i sp l ayed , the chance to wi n a custom rug f rom our res i dent i a l d i v i s i on of the i r choos i ng or one of our stocked rugs . Add i t i ona l l y, a l i nk wi l l be prov i ded to our account execut i ves so that they may use these 360 v i r tua l tours as par t of the i r da i l y presentat i ons and cou l d be used for v i deo conferences .

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