Couristan Contract-Hospitality Social Media Strategic Planni

6.

CAMPAIGN– INSPIRE TO ASPIRE

Co l l ect i on and /or des i gn l aunches . Once a month d i ctated by ava i l ab i l i ty and other ma j or campa i gn posts .

GOAL • Launch co l l ect i ons and /or des i gns i n a proper manner. • Increase v i s i b i l i ty, prov i de f resh content , des i gn exper t i se and co l or ser vants nar rat i ves . • Presentat i on dr i ven ; convers i on dr i ven . OVERVIEW Adapt res i dent i a l d i v i s i ons ’ product l aunch ph i l osophy ; imager y suppor ted by qu i ck facts and a l er ts . These posts wi l l concent rate on i ncreas i ng the v i s i b i l i ty of our des i gn and co l or exper t i se wh i l e present i ng messages of f resh new l ooks and i nsp i rat i ons . Posts wi l l cons i st of ma i n card (ar twork wi l l be d i sp l ayed i n a hor i zonta l manner ) and wi l l cons i st of the f ront cover of the co l l ect i on’s f l i pbook . Severa l cards wi l l be added showcas i ng i nd i v i dua l des i gns to represent the co l l ect i on . An ema i l b l ast to suppor t our soc i a l med i a posts and fur ther suppor t the co l l ect i on’s l aunch wi l l co i nc i de .

SEE EXAMPLES ON PAGES 22-26

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