Couristan Contract-Hospitality Social Media Strategic Planni

CAMPAIGN– ONE EARTH 6.

A campa i gn dr i ven on susta i nab i l i ty and soc i a l core va l ue messages .

GOAL • Brand awareness , va l ues awareness announcements . • Increase v i s i b i l i ty, make connect i on on a persona l l eve l of target aud i ences . • Brand awareness , va l ues awareness announcements .

OVERVIEW Th i s campa i gn i s pure l y dr i ven on the core va l ues of Cour i stan and how they re l ate to our target aud i ences our commun i t i es and the Ear th . These va l ues may go outs i de our va l ues wi th i n the i ndust r y such as susta i nab i l i ty and eco l og i ca l l y -awareness . The campa i gn can dea l wi th soc i a l i ssues and can encompass , Love , L i ve , Un i ty, Compass i on , Pass i on . Core messages and proof po i nts that def i ne Cour i stan ’s purpose and d i f ferent i at i on . Un l ess compan i es can of fer far super i or products or far l ower pr i ces than the compet i t i on , i t ’s hard to stand out i n the crowded marketp l ace . Success can on l y be dr i ven by who makes the greatest emot i ona l connect i ons . Th i s campa i gn i s dr i ven on the conductor of who we are and how our c l i ents re l ate to the va l ues of Cour i stan.

SEE EXAMPLE ON PAGES 28-29

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