Couristan Contract-Hospitality Social Media Strategic Planni

4.

SOCIAL MEDIA MAINSTAYS

FOCUS Qua l i ty, Des i gn Exper t i se , Co l or Ser vants , Customer -Eccent r i c , End-User Exper i ence , Modern-Edge , Persona l i ty at t r i butes : Dr i ven , Pass i onate , Proud and Eco -Mi nded .

BEST - SELF GUIDELINES (Our Position)

BRANDING ELEMENTS Brand i ng i s more than a l ogo i t i nc l udes l ogos , fonts , photography, vo i ce , i conography and co l or.

FONT TYPE Sans Ser i f – ( font g i ves a modern/contemporar y fee l ( l ower case) . One co l or usage , modern usage , modern i con (wi l l need suggest ions for color usage f rom des ign team) THEME Ar t i st i c , modern-edge , capture at tent i on , engage , enhance exper i ence , i nsp i rat i ona l des i gns , g l oba l , end-user ownersh i p , co l l aborat i ons , va l ued resource .

HASHTAGS – DESIGNED TO DISCOVER CONTENT : #arch i ve #axd i rect #axmi nster #carpetdes i gn #cour i stan #cour i stancarpets #custom #customcarpets

#handtuf tedrugs #hosp i ta l i ty #hosp i ta l i tycarpet #hosp i ta l i tydes i gn #hote l carpet #hote l des i gn #hote l s #i nter i ordes i gn #l uxur ycarpet #l uxur y f l oor i ng #mach i netuf tedrugs

#newh #ny l oncarpet #oneear th #pat tern #pat ternedcarpet #por t fo l i o #recyc l e #spaces #susta i nab i l i ty #woo l carpet #wovenaxmi nster

#carpet i ng #carpet t i l e #co l or #co l or v i bes #co l or yourwor l d #co l ouropt i cs #commerc i a l carpet

#custommats #customrugs #des i gn #des i gncommun i ty

#des i gnexper ts #f l oorcover i ng #green l i v i ng

4