Copenhagen Property Market Report 2020

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Copenhagen Property Market Report 2020

The smartphone accounts for more than 25% of all online purchases

Facts that matter

61%

DKK 750m. In 2019, Black Friday sales hit a record high, surging 50-60% relative to 2018. (FDIH)

1

54%

OFFICE HOTEL RETAIL INDUSTRIAL REGIONS RESIDENTIAL

Zalando is the Danes’ most preferred online sales portal. (FDIH)

27%

2

17%

20%

16%

Denmark ranks second in the Nordics in terms of e-commerce. (DISB) Online sales projected to increase by 11% in 2020. (Forrester)

3

4

2018

2018

Note I: Payment methods used for online purchases, Denmark, H1 2019. Source: FIDH

Mobilepay app is the second-most popular payment method in Denmark. (DISB)

DKK 48.7bn physical goods sold through e-commerce channels in 2019

Breakdown of online sales in terms of transaction value (DKK bn) and share of total sales (%)

Physical media, books, cds, film and games

Home furnishings

DIY materials

Cars, boats and motorcycles

Personal care and health

Sports and leisure

Clothes, shoes and accessories

Food and groceries

Children’s articles/toys

Eroticism

Home electronics, mobile, AV

11.6 24%

7.7 16%

7.2 15%

5.9 12%

3.3 7%

3.2 7%

2.9 6%

2.2 5%

2.1 4%

1.9 4%

0.7 1%

Note: Based on interim estimate from DIBS 2019 report. Only physical goods and articles included. Source: DIBS by nets