VCOM Brand Guide

Logo Guidelines COLOR VARIATIONS

Approved Uses of Color on Logos E ach VCOM campus-specific logo is similar to the other campus logos with a difference in coloring and the name of the College’s location displayed under the Edward Via College of Osteopathic Medicine’s school name. FOUR-COLOR The full color (or four-color process) logo is the primary and the preferred use of any of the College logos. There are some instances, whether on print materials, a solid background, dark clothing or other uses where different color options must be used. These color options must be standardized to keep our materials looking professional and using proper branding and identity. ONE-COLOR When spot inks or four-color process reproduction is not an option, solid black, solid white color logos are acceptable and preferred. Example of this include promotional items, clothing, signage or use on a dark background. For other color requests, written approval must be obtained from the Department for Communications, Marketing, Website and Publications on your campus. PRINTING ON COLOR BACKGROUNDS When printing on light backgrounds, use the full color or solid one-color logo. When reproducing on a darker background, use a reversed, white version of the logo. Do not place reversed logo in dark box on a white background. OTHER COLOR USAGE The logo can be produced in metallic ink or foils for certain situations. The logo may also be blind embossed or debossed. All alternate color use is subject to approval by the Department for Communications, Marketing, Website and Publications on your campus. 109 110 113 6D6E71 0 0 0 70 31 61 123 1F3D7B 100 87 20 11 VCOM Colors Pantone 287 Pantone 208 Pantone 158 Pantone 431 RGB HEX CMYK 131 0 63 83003F 15 100 37 45 RGB HEX CMYK 232 119 34 E87722 0 62 95 0 RGB HEX CMYK RGB HEX CMYK VCOM 208 VCOM 158 VCOM 287 VCOM 431 S:\Marketing\pubs\LOGOS\VCOM_colormatch.ai

VCOM Colors

S:\Marketing\pubs\LOGOS\VCOM_colormatch.ai

Pantone 208 RGB HEX CMYK 131 0 63 83003F

Pantone 158 RGB HEX CMYK

Pantone 287 RGB HEX CMYK

Pantone 431 RGB HEX CMYK

VCOM 158

VCOM 287

VCOM 431

VCOM 208

109 110 113 6D6E71 0 0 0 70

31 61 123 1F3D7B 100 87 20 11

232 119 34 E87722 0 62 95 0

15 100 37 45

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