VCOM Brand Guide

Table of Contents

A Message from the President. ....................................................... 4

What is Branding, and Adherence Policy. ....................................... 5

College Mission & Goals.................................................................. 6

Visual Identity Elements................................................................... 8

Use of the Traditional Seal............................................................. 10

Logo Guidelines Campus Specific and Multi-campus Logo Use....................... 12 Approved Uses of Color.......................................................... 14 Prohibited Uses . ..................................................................... 16 Student, Student Organization and Alumni Use...................... 18 VCOM Policies Advertising, Public Relations, Websites and Social Media. .... 20 Interviews with Reporters or Media......................................... 20 Print, Web and Ordering Promotional Items............................ 21

Communications, Marketing and Design Services ....................... 22

Style Guide. ................................................................................... 24

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL