VCOM Brand Guide

Goals of the College

GOAL 1: To provide education in the art and science of osteopathic medicine. • Priority 1: To provide osteopathic medical education and research focused on

• Priority 3: To foster medical students with a desire and demonstrated commitment to an enhanced understanding of global healthcare and disaster medicine. • Priority 4: To foster primary care, and healthcare for medically underserved populations. GOAL 3: To generate, promote, and disseminate medical knowledge in disease prevention, chronic disease management, community health, and public health practices through Appalachian and International outreach programs. GOAL 4: To advance scientific knowledge through medical research. • Priority 1: Biomedical Research • Priority 2: Clinical Research • Priority 3: Educational Research/Osteopathic Principals and Practice GOAL 5: To serve as an advocate of osteopathic medicine, rural health, mission medicine and affordable, accessible healthcare for the medically underserved. • Priority 1: To promote primary care practices. • Priority 2: To promote osteopathic distinctive practices. • Priority 3: To develop a diverse workforce of physicians who will practice in underserved areas. • Priority 4: To provide outreach to rural communities and the uninsured. • Priority 5: To promote mission medicine.

evidence based medicine, patient centered care, the body’s innate ability to heal, the relationship of structure to function, and the clinical application of osteopathic manipulation.

• Priority 2: To prepare students and measure their performance in the osteopathic medical competencies. • Priority 3: To prepare students to successfully pass all levels of COMLEX-USA examinations. • Priority 4: To prepare students to successfully match into accredited residency programs. • Priority 5: To foster a culture of faculty growth and institutional excellence through: - CME and faculty development; - Continuous examination, review and update of curriculum and recognition for excellence in teaching; - Annual review and research on new developments in medical education, new delivery models and technology; and - Support for faculty research, innovation, and scholarly work in the areas of biomedical, clinical, educational, public health and health policy research. • Priority 6: To support the osteopathic medical education continuum, including on campus pre-clinical education and high quality, structured community based clinical graduate medical education. GOAL 2: To recruit and graduate students who will address health care disparities including those related to rural locations, minority populations, poverty status, and primary care. • Priority 1: Recruit students from, and educate students in the

VCOM’s faculty, staff and students VALUE: Professionalism, Integrity, Duty, Compassion, Altruism, Knowledge, and Critical Thinking.

socioeconomically depressed regions of Virginia, North Carolina, South Carolina, and Alabama, especially those in Appalachia and the tobacco and cotton regions of the Southern States.

• Priority 2: Recruit students with a strong desire to care for medically underserved populations.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL