EM Website Refresh Visuals
Refreshed home page
Current home page
• Increased site width to create definition and impact whilst utilising the new browser / monitor sizes which are now common practice. • Typography - creating contrast and hierarchy through heading and content styles helping the user to find relevant content more easily.
• Telephone number displayed in a clear and prominent position on all pages of the site.
• Striking and defined navigation aiding UX.
• Full browser width for maximum visual impact.
• Concise headlines, less clutter and stronger CTA buttons (call to actions).
How we can help
• Larger, established and distinctive section tabs.
• Coherent sign posts (CTA) to the relevant pages within the site.
Modular content areas
• Increased width bringing the content areas to the forefront.
• A cleaner look and feel without key lines and drop shadows.
• Discernable content clearly sign posted to encourage engagement.
• Bold impactful campaign imagery with the brands logo to reinforce credibility.
• Creating visitor trust and strengthening credibility for the big global brand whilst not alienating the small businesses.
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