ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

at Legion Field against South Florida. The east upper deck was removed in 2005, reducing Legion Field’s capacity to 71,000. In 2014, the UAB Blazers played their last home game at Legion Field. Ten days later, UAB President Ray Watts shut down the football program. Entertainment ESPN Events hosts numerous activities leading up to the Birmingham Bowl. They put on two community outreach events: the Football Youth Clinic and the High School Career Symposium. They also host an Annual Golf Outing, Annual Kickoff Luncheon, and Team Announcement Press Conference. Bowl events that occur during the week leading up to the game are the Birmingham Civil Rights Institute Team Tours, the Team Dinner at the Stardome Comedy Club, Team Hospital Visits to Children’s of Alabama, Kids’ Day Out and Ladies’ Day Out, the Bowling & BBQ Challenge, the Monday Morning Quarterback Club Team Luncheon, the Uptown

Street Fest & Pep Rally, and the Outback Steakhouse Fan Zone. These events are advertised and promoted through social media, press releases, and various local websites throughout the year. These events give the players and fans of each team the opportunity to experience some of what Birmingham has to offer.

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