ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

THREATS 1. Other bowl games in the surrounding areas of Nashville and Memphis that may attract the local market with the lure of travel and nightlife.

2. Weather has the possibility of impacting numbers due to the fact that Legion Field does not have a shielding mechanism built into its roof like other stadiums. 3. The convenience of watching sporting events from home is quite prevalent among the demographic of college football fans.

OPPORTUNITIES 1. The 90-mile radius is home to the number one viewing market of college football in the entire country. Therefore, it is evident that interest exists within the area, which in turn increases the possibility of converting live-in spectators into attendees. 2. Expand social media and mobile options of the event in order to fully maximize the extent of reach onto local market. 3. Reciprocate conference pride that exists within the SEC and portray this as a model for AAC culture. 4. Use the holiday season to the Birmingham Bowl’s advantage by indicating that tickets are an ideal holiday gift for sports fans and their families.

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SWOT Analysis