ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

CAMPAIGN OBJECTIVES

Throughout the 2017 fiscal year, this campaign will stimulate consumer engagement through the use of exposure across various effective platforms including Facebook, Twitter, Snapchat, print, outdoor, radio, and television. This campaign will seek to increase Birmingham Bowl attendance by 10% and the Birmingham Bowl’s website traffic by 30%. MARKETING OBJECTIVE

COMMUNICATION OBJECTIVE

The primary focus of this campaign will be to persuade men and women ages 25 to 54 residing within the 90 mile radius of Birmingham to regard the Birmingham Bowl as the perfect opportunity to celebrate tradition throughout the holiday season.

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Campaign Objectives