ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN
MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017
TABLE OF CONTENTS
Executive Summary Situation Analysis Overview
2 3 3 4 5 7 8 10 12 14 16 17 18 19 19 20 24 25 26 27 28 30 31 32 34 35 36 38 38 38 39 40
Company Analysis
Consumer Analysis
Maket Analysis
Product Analysis
Competitive Analysis
Primary Research
SWOT Analysis
Target Audience Campaign Objectives Creative Strategy Marketing Strategy Overview Media Strategy
Advertising Executions
Facebook & Twitter
Outdoor Advertising
Newspaper Insert
Backlit Diorama Ads
Radio Spot
Storyboard
Sales Promotions
Social Media
Snapchat Geofilters
Public Relations
Evaluation
Media Schedule
Final Budget
Media Expenditures
Works Cited
1
Table of Contents
Made with FlippingBook