ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

ESPN EVENTS BIRMINGHAM BOWL CAMPAIGN PLAN 2017

RADIO SPOT

Client: ESPN Events Product: Birmingham Bowl Title: Don’t Fumble Your Holidays

Length: :30 Writer: Mohamed Marketing Medium: Radio

Elements SFX: HOLIDAY MUSIC. SFX: LIGHT FAMILY CHATTER. SFX: SOUNDS OF FAMILY DINNER COMING TO AN END.

Audio

MOM: Alright, everybody, time to get your matching jammies on.

KIDS: Do we have to?

MOM: C’mon, it’s a tradition!

SFX: COLLECTIVE SIGH. SFX: WHISTLE BLOWING. SFX: CHEERING FANS, SOUNDS OF FOOTBALL GAME BEING PLAYED.

NARRATOR (TO AUDIENCE): Doesn’t a jersey sound better than matching jammies? Don’t fumble your holidays this season – come out to the Birmingham Bowl where family bonding doesn’t require cheesy sleepwear. Visit BirminghamBowl.com for more information on how to kickoff your new family tradition.

30

Radio Spot