ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

Stadium Cup

#GridIronCity

Birmingham Bowl Tickets

#ShakeOff Social Video Promotion

#WorstGiftEver/ #WorstHolidayEver Social Media Promotion

The second (and final) social video promotion will take place a month later. It will be titled the #ShakeOff Contest and will last from August 1st to August 31st.. This contest highlights the impact that teammates’ handshakes have within the game of college football. Duos will tweet videos of their choreographed handshakes along with the hashtag #ShakeOff. Considering the fact that two participants will be apart of the submissions, two grand prizes of a custom Birmingham Bowl Yeti cooler will be awarded accordingly. Within the ninety-mile radius, this accessory is a desired commodity among the primary target audience for tailgating and other event purposes. It also gains appeal as the summer season brings extremely hot temperatures to the state of Alabama, making a top-quality ice chest a valued luxury. The competition’s winners and runners-up will also get the chance to have their videos played on the jumbotron during the Birmingham Bowl game. Just like with the Touchdown Celebration Contest, this will motivate winners and runners-up to spread word about the Birmingham Bowl so that they can show off their videos.

The final promotion will take place December 1st through December 31st, right before and/or during the time that the bowl game will be held. Contestants w i l l b e a s k e d t o s u bm i t t w e e t s showcasing their least favorite holiday memories or gifts. They will also be required to use either the #WorstGiftEver o r #Wo r s t Ho l i d a y E v e r h a s h t a g , depending on which failed memory they decide to submit. Participants will submit a tweet, picture, or video elaborating on the topic and several awards will be designated to those with the funniest, most entertaining, or most original submissions.. The grand prize will include two tickets to the actual bowl game. First and second runners-up will receive Birmingham Bowl t-shirts and jersey- shaped koozies. The logic behind this contest is that participants will reflect on their negative experiences and look to the Birmingham Bowl as a solution to their past holiday problems. Prizes will also lift their spirits and be seen as a replacement for unsatisfying gifts that they previously received.

Birmingham Bowl T-Shirt

Football-Shaped Stress Ball

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Sales Promotions