ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

SNAPCHAT GEOFILTERS

Snapchat will be used to advertise the game and to entertain and get fans involved. This platform will be used in the form of Geofilters that will become available in the Birmingham area on the Friday night before the Birmingham Bowl. There will be three filters that anyone in the area with a Snapchat account can access. The first will be a front view of The University of Kentucky football helmet and the second will be a front view of The University of Cincinnati football helmet. Users will be able to take a picture and then use the filter to put the team’s football helmet over their own face. It will make the user look like they are actually wearing the competitor’s football helmet. The third Geofilter will be a simple design advertising the Birmingham Bowl. Fans will be able to take a picture and then slide their finger over the screen to display a Birmingham Bowl logo. The use of Snapchat will strengthen the awareness of the game in the area and keep people involved.

University of Cincinnati Football Helmet

University of Kentucky Football Helmet

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Snapchat Geofilters