ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

Contact: Elizabeth Jackson Phone: 205-555-5555

FOR IMMEDIATE RELEASE

Press Release 2

July 31, 2017 BIRMINGHAM, AL – ESPN Events announced today that they will be putting on another social video contest next month for its product the Birmingham Bowl. The contest will go live on August 1st and last through August 31st. Contestants will be asked to provide a video of themselves and one other person performing a celebratory handshake. The contest idea is inspired by the spirited handshakes that college and professional football players often engage in. The contest will require that participants distribute a tweet in which they will tag the Birmingham Bowl’s official Twitter account (@Birmingham_Bowl), include the hashtag “#ShakeOff,” and attach a video of them and one other person carrying out their own unique handshake. The two people from the winning video will each receive a customized Birmingham Bowl Yeti cooler — up to a $300 value. Both the winners and runners- up will receive the opportunity to have their videos played on the jumbotron at some point during the Birmingham Bowl game. Other participants will have the chance to win prizes as well. ESPN Events hopes that its second Birmingham Bowl social video contest will further spark fans’ enthusiasm for this year’s college football season as well as for the Birmingham Bowl this coming December. ###

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