ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

MEDIA EXPENDITURES March-October Media Expenditures Social Media: Facebook Sponsored Ad Posts

1st and 5th Weeks: 17 posts Weeks In-Between: 16 posts

55 spots; 6 posts per month excluding kickoff month in March when there will

Twitter Sponsored Ad Posts 23 total sponsored ads $8.92 CPM $58.28 per day 6,534 impressions per day 1st Week Posts: 6 5th Week Posts: 5 Weeks In-Between: 4 per Outdoor Boards 2 total outdoor bulletins $714.29 per day $5.88 CPM 77,413 impressions per day

be 7 posts $3.72 CPM 60,933 impressions per month $226.67 total per month

Twitter Sponsored Ad Posts 15 spots; 5 posts per promotional month during the of fseason (March, June, August) $8.92 CPM 50,800 impressions per month $453.33 total per month November & December Expenditures: Cable Television Spot $39.48 CPM $917.86 per day 23,248 impressions per day 45.6% reach with a 2.7 frequency

Other Expenditures: 250 Stadium Cups: $218 total 150 Football-Shaped Stress Balls: $145 total

25 T-Shirts: $150 total 12 Folding Chairs: $282 3 Yeti Coolers: $1,500 total Contingency: $1,335 Graphic Design: $4,590 Website: $ 7,500 Public Relations: $3,000

Radio Spot: $13.37 CPM 39,033 impressions per day $522.14 per day 42% reach, 3.6 frequency Print: Backlit Diorama $3.47 CPM $267.86 per day 77,143 impressions per day Newspaper Insert $26.75 CPM 96,594 impressions per day Social Media: Facebook Sponsored Ad Posts 82 total sponsored ads $3.72 CPM $87.43 per day 23,502 impressions per day

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Media Expenditures