ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

MOHAMED MARKETING BIRMINGHAM BOWL CAMPAIGN PLAN 2017

SITUATION ANALYSIS Below is an overview of the research that was conducted during the assembly of this campaign. To summarize the findings, the following situation analysis is separated by examination of the company, consumer, market, product, and competition. The information obtained through secondary research assisted with the development of the creative ideas and strategies that are essential to this campaign. Primary research was also gathered in order to generate a sufficient amount of qualitative data to inspire some of the campaign’s messaging and creative tactics. The following section represents information gathered during the research process and emphasizes crucial data that was collected.

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Situation Analysis