#SocialMediaStudies

Table of contents

Executive Summary

6

Introduction

9

The Asset Management Industry in the Social Era I. The Use of Social Media II. The Leading Asset Management Groups on Social Media III. Client Engagement IV. Interactivity

13

Setting up an Asset Management-Focused Social Media Strategy - Key Considerations 27 I. Meet the Needs of Your Audience II. Manage your Risks III. Determine the Success of Your Social Media Strategy

Disruptive Models Based on Social Media

35

I. Debt or Equity Crowdfunding II. Mirrored Investing

Conclusion - The Dawn of a New Era

39

Appendices

41

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