wiredinUSA December 2012

Custom cable expansion

Allied Wire & Cable has expanded the custom cable section of its website, which now features custom cable articles, engineering resources, video, FAQs, design tools and case studies. Custom cable is an Allied specialism, now developed into a major component of the Allied Wire & Cable website. The custom cable center is organized into three main sections: the custom cable information center, custom cable design center, and the custom cable gallery. “We wanted to expand the resources available to our customers because we want them to have the best information available,” said Allied co-owner, Tim Flynn. The custom cable gallery is an interactive section of the site, featuring case studies of cables Allied has completed. Staying with the theme of customization, customers can browse the case studies in one of three ways: by industry, type of cable, or as a slideshow, using the navigational arrows on each page. Flynn explains, “We have successfully designed cables for all branches of the US government, Lockheed Martin, Caterpillar, Verizon, and all the way down to Joe's automotive shop.” In the custom cable information center, customers can view custom cable articles, engineering resources with detailed information on cable components, materials, and construction concepts, FAQs, and a “Custom Cable Design Basics” video.

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wiredInUSA - December 2012 wire In - Dece er 2012