2017Issue2_Alabama_v6

C O N N E C T I N G T H E D O T S BY LEN LEWIS

THE DOTS CONNECTING

For years, phrases like customer-centric, best practices, CPFR, supply chain collaboration have been buzzwords throughout the retail industry. As competition for the consumer dollar increases among brick and mortar and online stores, these factors and relationships between independents, manufacturers and brokers have never been more urgent.

But are the benefits of collaboration being explored to their fullest?

Alabama Grocer asked three industry leaders – Chris Coborn , chairman and CEO, Coborn’s, Inc.; Denny Belcastro , vice president, customer and industry collaboration, Kimberly-Clark Corp.; and Mark McLean , division manager, CROSSMARK, Inc. – to give their views on the state of industry collaboration and how it can move forward.

| ALABAMA GROCER 24

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