Agile Fundamentals Virtual Slides Ed2 R1 20181029

Agile Fundamentals Instructor-Led Virtual

Creating a Vision Statement

The vision statement should summarize the goal, scope, and motivation behind the project, as in Geoffrey Moore’s “Elevator Pitch” template:

• For [target client] • Who [statement of need/opportunity] • The [product] is a [product category] • That [compelling benefit] • Unlike [primary competitive alternative] • Our Product [primary differentiation]

What is our goal? Why do this?

-Continued

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Creating a Vision Statement (Continued)

Example:

For a person who enjoys watching movies Who wants to watch from the Internet The Online Movie System is a web membership portal That offers immediate viewing of movies Unlike DVD delivery membership sites Our Product provides ease of browsing, renting, or buying movies, with immediate delivery.

What is our goal? Why do this?

Geoffrey Moore’s Elevator Pitch

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“Design the Product Box” Visioning Technique

Think of your solution as a product you have to sell, using the limited space on the front and back of the product box. What would you say?

Front of Box:

• Product name • Graphic • 3 or 4 key selling points or objectives

Bill Shakelford’s Design the Box Back of Box: • Product description • Features list • Operating requirements

Continued on nextslide -Continued

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© 2018 RMC Learning Solutions ® . All rights reserved. This document is not for use or disclosure outside of those who attend this course and may not be copied or reproduced in any manner, in whole or in part, without the prior written consent of RMC Learning Solutions ® . (Ed2 R1 20181029)

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