Browns Bar Bible - Update 04/2023

MERCHANDISING TECHNIQUES

The Right Product is now in the Right place. The final touches are down to product handling. Along with the basics of ensuring that all product is front facing and pulled to the front of shelves (especially in fridges) there are some additional merchandising techniques that will make the drink range really stand out. Light to Dark (or vice versa) On the Back bar grouping all Dark spirits together and Light spirits too helps to add a visual ‘flow’ to the layout as well as making it easy to understand what the range consists of. This technique flows across this whole space so the Red Wine is very deliberately merchandised adjacent to the dark spirits .