Browns Bar Bible - Update 04/2023

MERCHANDISING TECHNIQUES

Props in displays As a general rule, glassware should not be used in any displays unless advised to do so. Due to the basic design of our glassware it does not ‘add’ anything to a drink display. If anything it distracts from the product itself. N.B. Displays should ideally be set up in the middle of a shelf with space either side. The only section of the bar where props can be used is within the Cocktail area. Simplicity is key here. Cocktail Shakers are ideal props. Due to the fact people know what a cocktail shaker is, they help create an instant signpost to our guests that cocktails are available. As highlighted here shakers have been added as props within the main product space too