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Is Social Media Bad For Business? http://www.forbes.com/sites/ julietbarbara/2012/11/11/is-social- media-bad-for-business/. 

if you were successful. Along the way you may even want to do some A/B testing to see where you had the most success. There are analytics you can use through various social media platforms like FaceBook and Twitter to see how you did and there are broader options like Google Analytics and even custom options available to track your success. Will I, as an individual, ever “friend,” “fan,” or “follow” your company? Probably not. As an individual, I don’t want to receive tweets from my insurance company or get status updates from my bank. BUT I am not your target audience. Your audience is not an individual, but rather a company. Would I, as a representative of AICC, part of an organization dedicated to serving

YOU, want to interact with you via social media—ABSOLUTELY. (Connect with me on LinkedIn!) Because of this dichotomy I encourage all of you to set aside your personal thoughts about what social media does, who it reaches, and look at it from a company perspective—and answer what can social media do for my company? Additional Resources 10 Tips for Building a Social Media Strategy http://www.businessnewsdaily. com/3189-social-media-tips.html Social Media Etiquette: 12 Step Checklist http://www.forbes.com/sites/ ilyapozin/2013/01/09/social-media- etiquette-12-step-checklist/

Go to www.aiccbox.org/Connects and download your free Social Media Planning templates to help you get started!

Who inspires SacramentoContainer? Lisa doesn’t know it, but the birthday gift she bought online made it to her on time and in one piece because of Sacramento Container’s commitment to customer satisfaction and the software they rely on. Ultimately, it’s how we both measure success.

We’re excited to share the news! Solarsoft is now Epicor Software.

Learn more about ERP software and MES designed specifically for packaging manufacturing. epicor.com/solarsoft

Sacramento Container Inspires Amy Amy M. Age 38. Online shopper and book club hostess.

Copyright©2012EpicorSoftwareCorporation.Epicor, theEpicor logo, Business Inspired,andSolarsoftare trademarksor registered trademarksof EpicorSoftwareCorporationor itsaffiliates in theUnitedStatesandelsewhere.

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