WCA May 2008

news

Help is at hand for the end users

Based on the premise that all members of the wire and cable industry should collaborate to improve power, communications and data products and processes, Dow Wire & Cable has expanded its corporate initiatives to further benefit end users. “Strong working relationships amongst suppliers, cable manufacturers and utilities will continue to drive success in both emerging and established wire and cable markets,” said Tim Laughlin, general manager, Dow Wire & Cable.

processes with our technology and advanced materials,” Ramachandran said. “While this requires extensive up-front planning and collaboration, the benefits are significant: improved reliability, longevity and efficiency; lower total system costs; and environmental improvements.”

Dow Wire & Cable – USA Fax: +1 713 978 3281 Email: info@dow.com Website: www.dow.com

“Business presence, regional manu- facturing, high quality standards and the understanding of regional requirements are also important components, but the best results will come from solid partnerships.” To achieve and support these important partnerships, Dow Wire & Cable has added a global End Use Marketing Team, which consists of experienced executives who will focus on the regional needs of end users, including utilities, co-ops, manufacturers and others who establish and maintain industry specifications. Led by Ram Ramachandran, director of End Use Marketing, the new team will promote Dow Wire & Cable technologies and solutions for the transmission, distribution and consumption of power, voice and data. Team members will participate in key country/regional industry organi- sations, committees and testing agencies to help develop high- performance solutions. Their indi- vidual expertise, combined with Dow Wire & Cable’s global reach and involvement, will continue to provide strong support for the cable industry across the entire value chain. Regional leaders of the Dow Wire & Cable End Use Marketing Team include: Marcio Alves, South Latin America (mtalves@dow.com); Simon Leung, China & Asia Pacific (leungs@ dow.com); Marcello Mori, North Latin America (mmori@dow.com); Brent Richardson, North America (brichardson@dow.com); Simon Sutton, Europe and Russia (sjsutton@dow. com). “Our goal is to enable customers and end users to achieve the longest possible lifespan in finished wire and cable goods by combining their

13

Wire & Cable ASIA – May/June 2008