Bushmills Evaluation Report July 2016

LEARNINGS AND RECOMMENDATIONS FROM SAMPLING BRAND AMBASSADORS THEREWEREN’T MANY NEGATIVES BUT A COUPLE OFTHINGS TO CONSIDER: • VISITING SO MANY BARS IN ONE NIGHT IS GOOD HOWEVER IT IS NOT POSSIBLETO HIT ALLTHE BARS ATTHE IDEALTIME E.G. BETWEEN 9 11 ,WE ALWAYS HADTO DO AT LEAST ONE EARLY BEFORE ITWAS BUSY • THE RECEPTION FROM HIP BARSWAS BY FARTHE BEST REACTION, PERHAPS BECAUSETHEY ARE MORE USEDTO RECEIVING SAMPLING PROMOTIONS AND ARE MORE OPEN MINDEDTOTRYING NEW THINGS? • OVERALL , ITWAS AVERY GOOD SAMPLING EXERCISE,VERY WORTHWHILE AS IT OPENED UPTHE CONSUMER’S REPERTOIRE OF DRINKS AND ALLOWEDTHEMTOTASTEWHISKEYWITH A DIFFERENT MIXER SOME FORTHEVERY FIRSTTIME! .