Bushmills Evaluation Report July 2016

COMMENTS RELATING TO THE TRADE

• MOST MANAGERS FELT ITWASVERY FORWARDTHINKING OFTHE BRAND.THEY LIKEDTHE FACTTHATTHEIR CUSTOMERSWERE IN A WAY BEING REWARDED. • THEY LIKEDTHE ‘NO FUSS’HAWKERTRAY AND FUNKY STATIC UNIT ANDTHE FACTWEWEREN’T BEHINDTHE BAR INTHEIRWAY. • ALL ACCOUNTSTHAT HAD RECEIVEDVISIBILITY INVESTMENTWERE TARGETED ANDTHIS REAFFIRMEDTHE COMMITMENT FROM PROXIMO SPIRITS • SOME OFTHE LARGER ACCOUNTSWOULD HAVE PREFERRED MORE STOCK, A LEARNINGWOULD BETO BOOK A ‘DOUBLE SESSION’ FORTHESE LARGER ACCOUNTS