Bushmills Evaluation Report July 2016

OBJECTIVES

• ‘GET LIQUID ON LIPS’ IN 100 KEY OPINION FORMING OUTLETS BETWEEN MAY JULY 2016.

• HIRE ASPIRATIONAL STAFFTO SAMPLE BLACK BUSH AND APPLETOTARGETED CONSUMERS INTHE ACCOUNT IN QUICK SUCCESSION. UPBEAT SAMPLINGTO MATCHTHE UPBEAT ATMOSPHERE INTHE ACCOUNT • ENCOURAGE REPEAT PURCHASING OF BLACK BUSH AND APPLEWITHINTHE ACCOUNT DURING AND AFTERTHE SAMPLING ACTIVITYTHROUGH RATE OF SALE POS PLACEMENT