Bushmills Evaluation Report July 2016

LEARNINGS AND FUTURE RECOMMENDATIONS

• THESE ARE RECOMMENDATIONS AND MAY BETAKEN INTO CONSIDERATION FOR ANY FUTURE ACTIVITY • STANDBY LIST OF ACCOUNTSTOTARGET INTHE EVENT OF DECLINES/CANCELLATIONS • BASED ON FEEDBACK FROMTHIS CAMPAIGN, ONLY CHOOSE THE ACCOUNTSTHAT SCORED OVER 7/10TO RUN FUTURE SAMPLINGS IN PROPOSE A 2 NIGHTS SAMPLINGTO REINFORCETHE PROMOTION QUALITYV QUANTITY &TO INCREASE LONGEVITY OF POS PLACEMENT AND ENCOURAGE STAFFTO UPSELL BETWEEN SESSIONS • OPPORTUNITYTO BUILD IN A STAFF/ACCOUNT INCENTIVE EITHER FOR PERCENTAGE INCREASE SALES ORVISIBILITY / DISPLAY BUILDING. • POTATO BREDWOULD LIKETOTHANKYOU FORTHE OPPORTUNITYTOWORK ONTHIS CAMPAIGN ANDWELCOMES ALL FEEDBACK.

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