2027-2028 PEI Liquor Marketing Guide

On-Shelf Programs

ADDED VALUE PROGRAM

ADDED VALUE PROGRAM

NON-LIQUOR ADDED VALUE GUIDELINES

PERIOD 1

COST PER SKU $280 $370 $400 $400 $370 $340 $450 $230 $270

• All non-liquor added value applications must be accompanied by a Display / Case Stacker application to support execution. • Visuals of non-liquid added values must be provided at time of application. • To be considered, offers must require the customer to purchase only one unit of the qualifying product in order to receive the non-liquid added value. • It is the responsibility of the supplier applying for a food on-pack items to ensure they meet the Canadian Food Inspection Agency Guidelines. • It is the supplier/agent’s responsibility to ensure all non-liquor added values are direct delivered to all PEI Liquor corporate retail stores 2 weeks in advance of the scheduled promotional period. (See page 35 for the full list of PEI Liquor corporate retail stores). • Agency stores do not receive any liquor or non-liquor added values.

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