2027-2028 PEI Liquor Marketing Guide

Retail Display Programs

SPIRIT END WINGS

Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

One space available per program period. Limited to two skus per display.

Locations: All PEI Liquor corporate retail stores (Excluding Notables).

SPIRIT END WINGS

PERIOD 1

COST PER SKU $470 $620 $840 $840 $620 $520 $940 $420 $470

2 3 4 5 6 7 8 9

2027-2028 PEI Liquor Merchandising & Marketing Guide | 21