2027-2028 PEI Liquor Marketing Guide

Retail Display Programs

COLD ROOM IMPULSE DISPLAY

T he Cold Room Impulse Display is located inside of the Cold Beer Coolers in select PEI Liquor corporate retail stores. Two spaces available per program period.

Signage Dimensions: 14”(w) x 22”(h) Participating Stores: Oak Tree, West Royalty, Stratford, Montague, Granville, Waterfront (6)

The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program support

COLD ROOM IMPULSE DISPLAY

PERIOD 1

COST PER PROGRAM $900

2 3 4 5 6 7 8 9

$1,050 $1,470 $1,470 $1,050 $1,000 $1,230

$780 $900

| 2027-2028 PEI Liquor Merchandising & Marketing Guide

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