2027-2028 PEI Liquor Marketing Guide

Retail Display Programs

CHILLED WINE The Chilled Wine Program is a 12-month display opportunity designed to provide participating brands with guaranteed chilled wine placement throughout the PEI Liquor retail network. Program Details: • 12-month display program with the option to change products, subject to approval. • Other formats, such as 1.5L, will be pro-rated based on the number of facings. NEW - A & B Chilled Wine Store Sets: • A Store Set: Guarantees chilled wine placement in the fridge at all 18 PEI Liquor Corporate Retail Stores across the network. • B Store Set: Guarantees chilled wine placement in the fridge at the following 7 designated stores: Oak Tree, West Royalty, Stratford, Granville, Montague, Cornwall, Waterfront

Eligible Products: 750ml - 1.5L Wine

*Product selection in the chilled wine fridge may vary. Subject to store assortment.

CHILLED WINE

COST

DURATION

LOCATIONS

OPTION

$2,500

April 2027 - March 2028

A

All Stores

$2,000

April 2027 - March 2028

B

7 Stores

Important: The Chilled Wine Program is billed based on applying agent and not the specific producer or winery. If there are changes to your billing, please contact Wine & Spirits Category Manager, George MacIntyre.

| 2027-2028 PEI Liquor Merchandising & Marketing Guide

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