Wordsprint Marketing Proposal

loosen the targeting, to identify the quantity that fits the budget. For example, if a 100-mile radius of Radford yields too many names, then we tighten to 50-miles; if it doesn’t yield enough, we loosen to 200 miles. Message refinement: translate the Thermasteel system benefits into value statements that will resonate with architects. For example, we could create a “Did you know…?” or a “Have you heard…?” sequence with 6-8 different themes. Graphic design: tie these value statements to Thermasteel branding in a creative series that can be used for postcard mailings, email, and social media. Execution: follow the schedule established in the 3Bit calculator, with monthly postcard mailings, each with an auto-triggered email follow-up; the following month would get a post of same content to social media. Measure: track response rates by phone calls, website form submissions, and emails.

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