Sales Essentials for Success Brochure

Sales Essentials for Success

The programme is a balance between the strategic elements required in building, managing and motivating sales teams and the tactical elements required in finding the right customers, qualifying, making proposals, selling and closing the order. This programme provides you with the opportunity to take an in-depth look at your sales organisation, its approach, and to consider the roles and structure using established frameworks and leading business examples.

Who is it for?

What is the course about? The most direct route to rapid profitable growth is through increased sales of existing products and services. However, most sales organisations have grown up in an ad hoc manner and lack focus to succeed. This programme will give you the tools to build and create a sales function that is strategically directed and controlled. You will also gain a fundamental knowledge of the tactics that must be employed on a daily basis to succeed.

The programme is suitable for managers and front line sales people who wish to improve their practical

skills in growing sales profitably.

To book contact: Vikki Lucas T: +44 (0)1234 754378 E: vikki.lucas@cranfield.ac.uk

For more information visit: www.cranfield.ac.uk/som/ses

2 www.cranfield.ac.uk/som/em +44 (0)1234 754378 vikki.lucas@cranfield.ac.uk