May 2019 Covers

M A y 2 0 1 9 , I s s u e 3

A CONVERSAT ION WI TH RAY L E AD E R S H I P ADV I C E F ROM A F L D P A L UM

THE DEVELOPMENT PROGRAMS AT AT&T CONTINUE TO CONNECT OUR LEADERS OF THE PAST , PRESENT & FUTURE ! I had the chance to sit down with Ray Carpenter, Chief Financial Officer of Xandr, in New York and have a conversation with him about the current happenings at Xandr, future plans and his advice to active LDPs.

"The key to our strategy is to distribute really good content over our reliable network while paying close attention to new unique ad formats."

What excites you the most about the future of Xandr and AT&T as a whole?

- Ray Carpenter, Chief Financial Officer, Xandr

Our company has the right assets and capabilities to connect brands with consumers, bringing value to the market by exposing inefficiencies. Our intent is to go from 16 minutes of ads to 4 that are more powerful, less disruptive and more personalized. The key to our strategy is to distribute really good content over our reliable network while paying close attention to