May 2019 Covers

MAY 2019, ISSUE 3

new, unique ad formats. Given low switching costs in today’s competitive environment, it is essential that ads be relevant. In launching our new direct- to-consumer model post-acquisitions, we’re in a very unique position to serve linear addressable advertising converged with digital advertising.

How did the LDP/FLDP program shape you, both personally and professionally?

The development program at AT&T improved my ability to be comfortable with change. We’re in a dynamic industry and work environment, with the consistent expectation of creating value. I became comfortable developing and executing plans quickly, while never getting complacent with the status quo.  I’ve realized that value is not necessarily just a product of functional expertise.

A broader understanding of operational complexity, along with financial and legal

implications of decisions is essential for long-term success.  That includes a keen awareness of cash and value resulting from each business decision we each make.

What advice do you have for future leaders of the company? 

Set up regular meetings with the finance support team and understand how they view profitability. Ethics and integrity are essential, as quick wins just aren’t discussed here. We value being upfront and transparent, so that customers have control of their own information. The rate of change will be high and embrace what the future brings.