Strategic Plan

STRATEGIC INITIATIVES – 2019

1. Grow Membership by net 10 GEMS 2. Begin Design of Pool Complex of the future. Develop concept drawings and placeholder pricing. 3. Start a Development Campaign for Capital Giving living and personal Will. This will allow the Club to begin an endowment for named capital projects and many members feel such an affinity to the Club they would donate money to specific projects while living or in their Will. 4. Club to get two to three major sponsors of $100,000 plus to show Tour that we are ready to commit even longer term. The tournament needs to be financially viable for them and the charity, and in return it will bring the Club another $40,000 in revenue. 5. Operations executing at a consistently high level and the envy of the area clubs. This will begin to show with a couple of classes graduating from Greystone University and another 60-100 enrolled in the program. 6. Push staff creativity and standards. Develop people to bring the ideas and plan for execution forward vs. the ideas just coming from the GM. 7. Increase staff Development and Training. Turn the training of line employees over to the graduates of Greystone University. 8. Continued focus on Membership Retention by hiring a Member Services Manager to focus on reten- tion, services, ambassadors, buddy system. Save 5 GEMS annually and they pay for themselves 9. Naming Opportunity for Performance Center – Find a golf company to pay an annual fee for naming rights Maintain and add new Variable Revenue Streams. Build on HOA management, Pizza Delivery, Chemical Applications and Food Truck 10. Development of an Incentive Program for members to bring a new member. A new big idea similar to the Mercedes raffle in 2016.

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