LAA Spring Newsletter 2019 & LAA Convention Info

MARCH 2019 March 2019

www.louisianaauctioneers.org

Are you Ready for the LAA Convention & NAA Convention?

Board of Directors: President: Jeff Lasyone 318-648-0333 | lasyoneautoexchange@yahoo.com Vice-President: Jeff McCon 985-687-1774 | jeffm@hendersonauctions.com Secretary/Treasurer: Jessica Cason 225-329-5304 I jcason@hendersonauctions.com Board Members: Ken Bruchhaus, Gary Bussell, Michael Lynch & Lathan Lasyone

LOUISIANA AUCTIONEERS ASSN., INC.

LAA News and Updates 2019 March 2019 NEWSLETTER

LAA

10 Reasons You Should Outsource Social Media 1) Strategy + business goals + key performance indicators (KPIs) = success. If you’re spending time on social, you better know how it’s improving your business. 2) You need consistent brand messaging, no matter the platform. Your brand persona needs to be tightly defined and tie into your branding and messaging with tone and voice. 3) Who, specifically are you targeting? What, SPECIFICALLY, do you want them to do? If you can’t an- swer SPECIFICALLY, outsource social media marketing and let the professionals nail that down for you. 4) What will you post? How often? Remember, you can’t just talk about yourself! A content strategy is crit- ical to continued success; social media professionals are superheroes when it comes to creating content in a publishing calendar. 5) Collecting, recording, and storing data. Agencies often have access to state-of-the-art social media marketing tools. 6) TIME. Many agencies and consultants have you covered during evening hours, weekends and holi- days (we do!) Simply stated: Time is money and social media takes time! 7) Testing is critical. If you don’t have the time or know how to do this, you need to outsource social me- dia marketing to someone who does. 8) Knowledge. While your person may know Facebook inside and out, do they know about Instagram, LinkedIn, or the latest algorithm changes affecting your brand? It’s not your job to dabble and see what works — when you outsource social media marketing to us, that is. 9) Advertising goes hand-in-hand with many social sites now. Without it, you’re wasting a lot of time and money (especially on Facebook). If you don’t have any advertising know-how, consider outsourcing. 10) People and resources. Honestly, even our smallest clients have a team of people getting their social set up with something smart to say. Social truly takes a village.

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Upcoming Conferences/Workshops June 1st, 2019 I LAA Conference I Paragon Casino/Hotel I Marksville, Louisiana July 9th-13th, 2019 I NAA Conference I Hilton New Orleans Riverside I New Orleans, La

LAA Facebook Page Please like our LAA Facebook Page: https://www.facebook.com/louisianaauctioneers.org/ Louisiana Auctioneers Licensing Board News Page http://www.lalb.org/news.php USED MOTOR VEHICLE COMMISSION AGREEEMENT July 2014, the LA Auctioneers Licensing Board and the LA Used Motor Vehicle Commission signed this Interagency Agreement regarding the sale of used vehicles. “Your Talent determines what you can do. Your Motivation determines how much you are willing to do. Your Attitude determines how Well You Do It.” ~Lou Woltz

Louisiana Auctioneers Licensing Board News Page

MANUFACTURED HOME SALES If you sell manufactured homes at auction that have a HUD sticker, you must be licensed by the LA Manufactured Housing Commission. Please use this link to visit all of the information you need: http://sfm.dps.louisiana.gov/mh_contact.htm This office is under the Louisiana State Fire Marshal’s office. They are investigating to be sure Louisiana Auctioneers are compliant with these laws. Please contact them directly for any additional information you may need at 225-362-5500.

www.louisianaauctioneers.org

2019-2020 Membership Application Louisiana Auctioneers Association

July 1 – June 30. Membership fee may also be paid with convention registration. Please check one: To apply for membership in the LAA, complete the form below and mail a check or money order to: PO Box 336 Livingston, LA 70754 attn: Jessica Cason Membership of LAA is open to individuals and companies. Membership fees may also be paid with convention registration. You do not have to attend the convention to be an LAA Member . Your Membership fee includes your entry into the convention, convention meal and your yearly membership dues. Please check one: _______________ INDIVIDUAL – Auctioneer who conducts auctions in the state of Louisiana $60.00 fee Voting Member. _______________ ASSOCIATE – Individuals interested in the auction profession $60.00 fee Non-voting member. _______________ AFFILIATE – Individuals who are not auctioneers but are involved in auction $60.00 fee related business. Non-Voting Member.

New or Renewal Full Time or Part Time (Circle One) (Circle One) Louisiana License# ___________

First Name

Middle

Last

Nickname

Address

City

State

Zip Code

Company

Phone

Cell

Fax

Email

Website

Auctioneer Profile ( Please include specialties. Examples: Antiques, Business Liquidations, Office & Business Equipment, Real Estate or Heavy Equipment): ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ By completing and submitting this form, I hereby make application for membership in the Louisiana Auctioneers Association. If accepted, I will abide by its by-laws, supports its objectives, comply with the LAA’s Code of Ethics, and pay established dues. ______________________________________________ Signature Date Contributions or gifts to LAA are not tax deductible as charitable contributions for income tax purposes. However, they may be tax deductible as ordinary and necessary business expenses. Subject to restrictions imposed as a result of association lobbying activities.

www.louisianaauctioneersassociation.com Make sure to visit the new website!!

LAA Convention: Saturday, June 1st @ 9am Paragon Casino & Hotel 711 Paragon Place Marksville, LA 71351

State Bid Calling Championships, Advertising Awards & Fun Auction! Please Bring Three Auction Items.

Board of Directors: President: Jeff Lasyone 318-648-0333 Vice-President: Jeff McCon 985-687-1774 Secretary/Treasurer: Jessica Cason : 225-329-5304 Board Members: Ken Bruchhaus, Gary Bussell, Michael Lynch

State Bid Calling Champion for 2018: John Nutt State Bid Calling Reserve Champion: Wendi Doyle .

2019-2020 LAA Advertising Contest/Bid Calling Championships Louisiana Auctioneers Association

Please mail your complete advertising and bid calling championship entries to: PO Box 336 Livingston, LA 70754 attn: Jessica Cason Please mail a hard copy of your brochure or postcard with the entry form to preregister your design entries. You may also bring your advertising and bid calling entries to convention.

July 1 – June 30. Membership fee may also be paid with convention registration. Please check one:

Name ______________________________________ License No ._________________

Full Color Brochure ________ Postcard ________

_______ Louisiana State Bid Calling Champion and Reserve Champion ( Please check the category that applies – fill out a form for each item entered )

Address______________________________________________

City____________________________ State____ Zip_________

Phone_____________________ Cell______________________

Email_______________________________________________

$10 Entry Fee for Each Category, payable to Louisiana Auctioneers Association, due when mailed in or at the convention.

Name ______________________________________ License No ._________________

Full Color Brochure ________ Postcard ________

_______ Louisiana State Bid Calling Champion and Reserve Champion ( Please check the category that applies – fill out a form for each item entered )

Address______________________________________________

City____________________________ State____ Zip_________

Phone_____________________ Cell______________________

Email_______________________________________________

$10 Entry Fee for Each Category, payable to Louisiana Auctioneers Association, due when mailed in or at the convention.

www.louisianaauctioneersassociation.com Make sure to visit the new website!!

LAA Convention: Saturday, June 1st @ 9am Paragon Casino & Hotel 711 Paragon Place Marksville, LA 71351

State Bid Calling Championships, Advertising Awards & Fun Auction! Please Bring Three Auction Items.

Board of Directors: President: Jeff Lasyone 318-648-0333 Vice-President: Jeff McCon 985-687-1774 Secretary/Treasurer: Jessica Cason : 225-329-5304 Board Members: Ken Bruchhaus, Gary Bussell, Michael Lynch

State Bid Calling Champion for 2018: John Nutt State Bid Calling Reserve Champion: Wendi Doyle

www.louisianaauctioneers.org

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Please AttendThisYears Louisiana Auctioneers Convention Saturday, June 1st

You Are Invited to Attend the LAA Convention Guest Speaker | Scott Shuman Louisiana State Bid Calling Championship, Youth State Bid Calling Champion, Advertising Competitions, Fun Auction, Great Food & Fellowship! Saturday - June 1st - 8am Registration - Meeting Begins - 9am (Includes Lunch) Louisiana Auctioneers Association 2019 Convention preparation is underway, we encourage everyone to

attend this yearly event, its important as an auction community to network. This year’s guest speaker: Scott Shumam of Hall and Hall Auctions Make sure to enter the Louisiana State Bid Calling Championship (Adult & Youth) and our advertising competitions, only $10.00 entry fees!!

Our yearly convention will take place at the Paragon Casino and Resort in Marksville, Louisiana, please make your discounted hotel reservation by May 20th using the code AUCJ12G (800-946-1946) Saturday, June 1st Registration begins at 8am and the convention will begin at 9am. Lunch is served at 12pm, your yearly $60 LAA Membership fee includes convention entry and meal. Questions? Call Jessica Cason 225-329-5304 or 225-686-2252 email: jcason@hendersonauctions.com

This year’s guest speaker: Scott Shuman of Hall and Hall Auctions

Scott is a real estate partner and auctioneer for Hall and Hall Auctions. He has more than 30 years of auction experience. He attended Missouri Auction School in 1986 and opened an auction firm shortly thereafter. Scott was awarded the 1997, 2002, and 2014 Auction of the Year awards from the NAA, as well as the prestigious Rose Award presented at the Certified Auctioneers Institute. Scott has served as an instructor for CAI and Trustee for the NAA Education Institute. He is currently serving as Chairman of the Board of the NAA. He holds auction and real estate licenses in 26 states. Scott and his wife, Krista, reside in Eaton, Colorado, with their three children.

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

70th International Auctioneers Conference and Show The National Auctioneers Association is celebrating 70 years of auction excellence at their 70th International Auctioneers Conference and Show. Held July 9 – 13 at the Hilton New Orleans Riverside hotel, 900+ professionals will gather for four exciting days of education, networking, and fun for the whole family! Welcome Party Tuesday, July 9 | 5:30 - 8:30pm President’s Gala and Hall of Fame Awards Thursday, July 11 | 6-9 pm NAA’s International Auctioneer Championship Friday, July 12 | 8am-9pm Register at www.auctioneers.org

www.louisianaauctioneers.org