Minprint Promotional Merchandise 2018

3. THE ICE CREAM POT

BRIEF A well-known ice cream manufacturer would like to run an online incentive where customers can claim a free branded product upon entry of a code on their website. The customer would like something fun, quirky but based around the idea of enjoying ice cream at home.

The promotion will ideally launch in 8 weeks – if a product can be ready in time.

The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry a full colour design.

1 Inspired by an existing product, the Brite- Americano ® Primo Mug, the team adapt the design of the lid, to accommodate a small plastic spoon. The Brite-Americano Primo Mug uses in-mould labelling to carry a full colour design. 2 3 DESIGN The team suggest creating an ice cream pot, designed with a spoon as part of the product. THE DETAIL Technical drawings are produced to follow the approved initial designs. The pot will be manufactured in food-safe plastic, in the UK, with a lead time of 6 weeks and a minimum order quantity of 500 pieces.

4

6

5

D

D

C

C

The customer chooses their preferred colour scheme, to complement their brand.

B

B

5 PRODUCTION The tooling is produced, and an initial product sample is sent to the customer for approval. The full production run is then completed and the final products are delivered to the customer ready for their promotion. RESULT A 250ml capacity ice cream pot carrying a full colour design. The pot is made from food-safe plastic, is BPA-free and top-rack dishwasher safe. Customers respond well to the campaign, online traffic increases and brand loyalty is improved. 6

A

A

Designed by mike.brown

Checked by

Approved by

Date

Date

03/01/2017

Edition

Sheet

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